The Bulmers deCider is an Augmented Reality (AR) app which allows you to scan a Pint Bottle of Bulmers Original or Light to reveal the Bulmers Orchard and Dessie and Liam, who come to life, on screen, in the palm of your hand.
We created a multi-screen experience for Bank of Ireland's sponsorship of Dragons' Den which enhanced the traditional TV viewing by adding a live, social & interactive dimension.
The app allowed consumers to win a trip to New York with their mates.
The application provides content, competitions, events, downloads and other materials for fans of Bulmers Original, Bulmers Pear, Bulmers Berry and Bulmers Light.
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