The Bulmers deCider is an Augmented Reality (AR) app which allows you to scan a Pint Bottle of Bulmers Original or Light to reveal the Bulmers Orchard and Dessie and Liam, who come to life, on screen, in the palm of your hand.
We created a multi-screen experience for Bank of Ireland's sponsorship of Dragons' Den which enhanced the traditional TV viewing by adding a live, social & interactive dimension.
The app allowed consumers to win a trip to New York with their mates.
The application provides content, competitions, events, downloads and other materials for fans of Bulmers Original, Bulmers Pear, Bulmers Berry and Bulmers Light.
eightytwenty is a digital centric customer experience agency, part of the Havas Group
we create experiences, platforms and content that helps brands become closer to their customers