Our very own Data Protection Commissioner Billy Hawkes has completed an audit that has led to Facebook agreeing to make signicant changes to its privacy settings for the majority of its 750m users worldwide.

The changes will include an opt-out for EU users for the site’s ‘auto-tagging’ feature, and a commitment from Facebook to offer users clearer guidance on exactly what data they are giving the site by signing up to use it.

These changes are to be rolled out in the first three months of 2012, and will be under constant review thereafter.

The new privacy regime will apply to the accounts of all users whose services are provided by Facebook Ireland Ltd – which is the official service provider for all Facebook users outside the US and Canada.

A Facebook spokesman said, however, that many of the changes brought about by the audit would be adopted on a worldwide basis.

Facebook will also clarify its data user policy to ensure greater transparency, and will take steps to limit the data it collects from ‘social plugins’ such as the site’s trademark ‘Like’ button – agreeing to delete most data almost immediately after it is collected.

It also says it will reduce the amount of time that it retains ‘deleted’ data such as friend requests and photo tagging.

Data Protection Commissioner Billy Hawkes said the audit had laid “challenging recommendations” for Facebook to pursue, and that it was unlikely Facebook would be in breach of any data protection law if those recommendations were fully adopted.

As part of our rapid development, eightytwenty/4D is looking for a tech-savvy account manager to join our award-winning team working with some of the world’s best brands.

About eightytwenty/4D

Having initially built our reputation for our innovative use of digital advertising & experiential marketing, we now pride ourselves in providing a full service interactive offering to our clients that include Bank of Ireland, Bulmers, Toyota, Colgate, Grafton Recruitment, Irish Distillers, and Applegreen. And along the way we’ve been lucky to pick up awards for our work with our most recent win being “Best Facebook App” at the Appys for the second year running.

Main responsibilities:

• End-to-end delivery of digital marketing projects for our clients across a range of B2B and consumer sectors. Projects range from fully-integrated advertising campaigns to multi-platform relationship management programmes, to standalone Facebook/mobile/iPhone/SmartTV applications, online advertising, mobile and desktop websites or microsites and more…
• Daily interaction with our clients to understand their requirements, establish timelines and budgets and exceed their expectations in the delivery of best-in-class work
• Working hand in hand with our creative and technical team to produce briefs, wireframes, functional specs and information architecture to ensure client requirements are exceeded
• Contribute to business development targets

This role will suit an asute marketer with a technical background who wishes to work more closely with clients, or broaden their business skills.

Essential skills and experience:

• First-hand experience of the digital development cycle: developer briefing, wireframes, functional specs, information architecture, ideally across a range of platforms from online to mobile.
• Expert familiarity with the functions and potential of digital advertising, social technologies, marketing and communications platforms
• Excellent judgement, good communications skills and confidence liaising with clients
• High level of comfort working with numbers and reporting formats
• High degree of organisation and attention to detail
• Flexibility in meeting changing priorities to deliver clients’ requirements

Desirable:

• Experience using Content Management Systems
• Understanding of how to optimise content for SEO
• Video/multimedia production experience
• Good writing skills

Our new offices are based in Leeson Street, Dublin 2. Remuneration package is dependent on experience. eightytwenty/4D is part of the Havas Communications Group.

Applications and enquiries to Client Services Director (claire.percy@eightytwenty.ie). Interviews for this position will be held in early January 2012.

Everyone at eightytwenty/4D are delighted with the news that we will work as Bank of Ireland Private Banking’s digital marketing agency.

Radical personalisation, co-creation, constant experimentation, and new business models will be the hallmarks of competition as companies capture and analyse huge volumes of data. David Connor of eightytwenty/4d explains what you should know about the era of Big Data.

Data has characterised the information age from the start. It underpins processes that track purchases and sales; and it offers clues about how customers will behave.

But over the last few years, the volume of data has exploded. Reams of data flow from financial transactions and customer interactions but also cascade in at unparalleled rates from new devices and social networks. Just think about what could be happening at your own company right now: with marketers scanning social media or using location data from smartphones to understand buying habits.

Big data will cut across business units and function, representing a key basis for competition. Therefore companies need to start thinking in earnest about whether they are organized to exploit big data’s potential and to manage the threats it can pose. Success will demand not only new skills but also new perspectives on how the era of big data could evolve—the widening circle of management practices it may affect and the foundation it represents for new, potentially disruptive business models. Read more

eightytwenty/4D have won a competitive tender to create mobile and web applications for the Asthma Society of Ireland that will provide people with asthma with tools to manage their condition on the go. Over 450,000 people in Ireland suffer from asthma. The condition can be managed through medication and healthy lifestyles, but for many people it can be difficult to juggle busy schedules and proper care for their condition. The new mobile application will allow people with asthma set reminders to ensure they use inhalers and measure their peak flow regularly, while the application’s diary function will allow them to record their symptoms for themselves and their GPs.

eightytwenty/4D has won the account to handle the digital and interactive activity around the forthcoming The Voice of Ireland which will be screened on RTÉ in January. Read more on adworld.ie http://bit.ly/sH4jzd

eightytwenty/4D is looking for a graduate for an exciting internship position, focussing on business-to-business digital marketing.

About eightytwenty/4D

While many agencies are still getting their digital and social media strategy in order, eightytwenty has been doing it in one form or another since the agency was founded several years ago. Originally known for its innovative use of digital advertising & experiential marketing, the agency now prides itself on providing a full service interactive offering that includes Digital and Social Media, Branded Entertainment, Online PR and Experiential & Emerging Media. It boasts clients including Bank of Ireland, Bulmers, Toyota, Colgate, Grafton Recruitment, applegreen, Irish Distillers, FAI, Munster Rugby.

Main responsibilities:

We have an immediate need for an intern within our Client Services team.

The successful candidate will be responsible for the day to day content management of high-profile clients’ web properties. This will include content production: from writing and posting articles and blogging to supporting the production of video interviews.

Crucially, the intern will support the team in reporting on the performance of client projects – this will give the opportunity to really understand the potential of the channels for effective communications.

The role will also allow the candidate the opportunity to work on at least one high profile client project from brief through to

Essential skills and experience:

• Excellent written communications skills with the ability to adapt writing style according to the medium – Blogs, Social Networks, online press releases etc
• Excellent attention to detail and confidence working with numbers
• Strong Excel skills
• Active user of Twitter, Facebook, YouTube, blogging, forums etc
• Strong interpersonal and communication skills
• Fluent spoken and written English
• Knowledge of emerging digital trends and a passion for the digital world
• Ability to respond flexibly to changing priorities
• Pragmatic, hard-working, team player

Desirable:

• Experience of supporting marketing campaigns through the use of digital/online tools
• Understanding of how to optimise content for SEO
• Video production experience
• Experience using Content Management Systems.
• Full driving licence

This role is available through the government Jobbridge programme (details at bit.ly/mYKIQg). You must be able to commit to at least three months. Hours 9-5.30. You will be based in our offices in Leeson Street . eightytwenty/4D has a policy of considering high-performing interns for permanent roles that arise within the agency, and our interns have a high success rate in finding subsequent work in the growing digital marketing industry.

If you would like to apply for this internship please email your C.V and a short statement about your writing and social media interests, to claire.percy@eightytwenty.ie

As part of the agency’s rapid development, eightytwenty/4D is looking for a social media fanatic to head up its Online PR business.

About eightytwenty/4D

While many agencies are still getting their digital and social media strategy in order, eightytwenty has been doing it in one form or another since the agency was founded several years ago. Originally known for its innovative use of digital advertising & experiential marketing, the agency now prides itself on providing a full service interactive offering that includes Digital and Social Media, Branded Entertainment, Online PR and Experiential & Emerging Media. It boasts clients including Bank of Ireland, Bulmers, Toyota, Colgate, Grafton Recruitment, Irish Distillers, applegreen. The agency was recently awarded “Best Facebook App” Appy for the second year running, in November 2011.

Main responsibilities:

This role combines the day-to-day management of some of the leading Irish brand communities with the potential to change the way Online PR is done in Ireland.

The successful candidate will be responsible for the conversation planning, content origination (own writing and commissioned multimedia), posting, moderation, and reporting for key business-to-business and consumer clients.

In addition, they will advise clients on the value of owned and earned media and craft online PR strategies to maximise paid media spend.

In the role, the Social Media and Online PR Manager will create and cultivate relationships with key online commentators, and recruit and manage a pool of contributors.

The Social Media and Online PR Manager will have a passion for engaging, novel online content, and have the follow-through to deliver on ideas.

This role will suit an ambitious, creative individual, as there is great potential to grow the eightytwenty Online PR business in the coming year.

Essential skills and experience:

• Expert familiarity with the functions and potential of Online PR channels in Ireland and internationally
• High level of comfort working with numbers, good familiarity with Social Media monitoring and reporting tools
• Superb writing skills, ideally with own blog or portfolio
• Experience in identifying, briefing and managing collaborators
• Excellent judgement
• High degree of organisation and attention to detail
• Flexibility in meeting changing priorities and managing communities at times to suit clients’ requirements
• Broad general knowledge
• Ambition to be a leader in the field of Online PR / Social Media in Ireland

Desirable:

• Experience using Content Management Systems.
• Understanding of how to optimise content for SEO
• Full driving licence
• Video/multimedia production experience
• Wider digital marketing experience

This role commences immediately, and is based in our new offices in Leeson Street. Remuneration package is dependent on experience. eightytwenty/4D is part of the Havas Communications Group, providing local digital savvy and global social media analytics. Applications and enquiries to Chief Strategy Officer (david.connor@eightytwenty.ie) or Client Services Director (claire.percy@eightytwenty.ie)

Lots of happy people bouncing around the office at the moment after winning Best Facebook App for our work on The Jameson Urban Safari app.