News on Digital Advertising, Online Marketing, Social Media & Trends from eigthytwenty

Archive for July, 2011

Google+ Usage: Down But Not Out

July 29th, 2011 | Category: Online PR, Social Marketing, Social Media, google+

While it’s far too early to be writing the obituary for Google’s latest foray into social media, things aren’t looking too rosy at present. We reported last week on how user registrations had begun to slow down, and now it appears that traffic to and average user time on the social platform is declining in the US.

Search intelligence firm Experian Hitwise estimate that traffic to the site is down by 3% in a week and average time a user spends on the site has dropped by 10% over the same period. Read more

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Class of 2011 – Social Media Yearbook

July 29th, 2011 | Category: Online PR, Social Marketing, Social Media

How would the Class of 2011 look like if it was just made up of social media companies?

Soshable recently posted an infographic answering just that question – comparing the big players in social media as they stand now in 2011.

Have a look at the infographic below, and let us know what you think!

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YouTube Advertising from the Beginning

July 28th, 2011 | Category: Digital marketing, Online PR, digital advertising

YouTube has become the major internet broadcast medium online since 2005, when it averaged a measly 8 million to now generating more than 2 billion video views (yes, billion with a b) daily. For Eric Schmidt, Google’s CEO, YouTube’s growth has helped Google shares soar and now, 70% of its traffic comes from outside the US.

The video-sharing site’s extraordinary numbers look set to continue to climb thanks to YouTube Mobile, which currently attracts 7.1 million unique visitors per month.

Below is an interesting infographic illustrating YouTube’s meteoric rise from its domain registration way back in early 2005 to its ultra-dominance in the present day.

[Infographic design by: Emily Caufield]

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eightytwenty/4D wins FUJIFILM Ireland’s Social Media strategy for Fujipix.ie

With an innovative and creative solution to an exciting brief, eightytwenty/4D were recently appointed by FUJIFILM Ireland to develop the Social Media strategy for Fujifilm Ireland’s online printing service Fujipix.ie.

Alice Howley from FUJIFILM Ireland said: “We chose eightytwenty for their strategic and creative approach to our long term business objectives. We want to establish true relationships with our customers by delivering them emotional value, not just printing services, as we know how important preserving our happy memories and sharing them with our family and friends is for all of us”.

eightytwenty only adopted the 4D part of their name at the start of April 2011 after joining the Havas Communications Group and will now sit as the local 4D offering providing expertise in digital, experiential and social CRM.

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Apply with LinkedIn

July 27th, 2011 | Category: Online PR, Social Media

In order to maintain its dominant position in the market, Linkedin has recently launched its own job application plug in.

This job application plug-in is basically a tool allowing users to apply for a job with just one click. Each job application is saved and users can keep their own personal record of each company/job for which they applied. For companies, this new feature is designed to be embedded on the company’s web page, making the job application process far easier for both the hiring company and the applicant.

All ‘Apply with LinkedIn’ applications will be saved in each user’s ‘Saved Jobs’ section.

For more information and details, check out the video below.

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33% of Facebook Posts Coming From Mobile

July 25th, 2011 | Category: Mobile, Online PR, Social Media, facebook

If Facebook is leading the future, Smartphones will be leading future posts on Facebook.

A recent study by leading market research firm Park Associates shows that by 2014 the number of Smartphones will exceed more than 1 billion worldwide.

To better understand the impact Smartphones are having on our lives, social media scientist, Dan Zarella has undertaken some research on where the posts are coming from and has found that, of mobile users, the mobile web client is still the most prevalent, with more people using it than are using native iPhone, Android and Blackberry apps combined.

A random sample of 70,000 public posts, which includes status updates, videos, links and photos, reveals that 32.69% are coming from a mobile device with more than 18% of that number coming from Facebook’s mobile site, followed by Android, iPhone and Blackberry respectively.

Check out the graph bellow for more info.

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How Big Will Google+ Become?

July 21st, 2011 | Category: Online PR, Social Media, google+

Google is the most popular search engine online, and last month the giant made its most recent foray into social media with Google+, which in just a single day had amassed more than 2 million users, and currently has a reported 18million users. Paul Allen, founder of Ancestry.com, however, has questioned Google+’s potential to grow its user base enough to rival social media heavyweights like Facebook and Twitter.

Allen said: “Last week we saw two days where more than 2 million signed up in a single day,” Allen said in his post. “If that rate had continued, Google+ would have reached 20 million users by last Sunday night. But the last four days have averaged only 948,000 new users, and yesterday the site added only 763,000. Yesterday’s growth of 4.47% was the slowest viral growth since Google opened up invites back on July 6.”



Graph via Paul Allen’s Google+ Profile

Two of the main considerations are; which has led some to believe that Google+ is losing steam are: It hasn’t been promoted by any of its other properties and the fact that it’s still invite-only at present.

In an apparent display of confidence Facebook CEO Mark Zuckerberg is also connected on Google+ and has more than 250,000 followers (even though he hasn’t post anything yet) and a further 62 Facebook employees have set up accounts.

Any thoughts or musings on Google+? We’d love to hear from you in the comments below.

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In-App Ads Gone Wild

The future is now and it can be found in customers’ hands. Literally. The explosion in the popularity of Smartphones and apps is leading more mobile marketers to try to reach more and more customers by developing in-app ads.

A recent study has shown that in-apps ads are already responsible for 5% of mobile spending for companies and this figure is expected to rise over the next few years.

And, despite the fact that at present there is some resistance to in-app ads (mainly from users in the 18-34 bracket), recall of in-app ads is consistently higher than it is for the mobile web.

For Roxio,  developer of the enormously popular ‘Angry Birds’, in-app ads are a definite positive and will allow the company to earn $1 million every month from in-app ads on the Android platform.

For more details check out this excellent infographic below.

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Young Euro RSCG and eightytwenty/4D win myhome.ie account

July 19th, 2011 | Category: Breaking News, digital advertising
Young EURO RSCG and eightytwenty/4D have been appointed by MyHome.ie to handle their integrated creative communications programme.The Havas agencies were selected in a competitive industry pitch against Publicis and Rothco.

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Get to know Google+

July 19th, 2011 | Category: Digital we like, Social Media, google+

If you initially thought Google+ would be a threat to Facebook’s 750 million users, everyone was impressed by seeing the Facebook and Skype integration that allowed users to make video calls to their Facebook friends by simply using their Facebook chat. So, how does this compare to the threat from Google’s own feature – Google Hangouts?

Hangouts is a feature on Google+ that allows users ‘to hangout’ with their Circle of friends. The idea is to hangout with a group of your friends while they’re doing whatever online instead of waiting for them to go on to Facebook.

If you want to get to know your friends better, then it could be time to get to know Google+ better too!

Check out the video below for more details.

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