News on Digital Advertising, Online Marketing, Social Media & Trends from eigthytwenty

Recruitment & Jobseeking Go Digital

Jobseekers have been turning to digital and social tools to help recruiters to find the best match of their job opportunities more and more theses

Interestingly, LinkedIn is not the only spot where companies are looking for new talent: Facebook, Twitter, YouTube and Google+ are also being used and taken into account in the modern day recruitment process.

And jobseeking advice site Career Enlightenment has just designed an infographic (viewable in the 1st link) detailing the importance of social media in the recruiting process.

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Google acquires Motorola Mobility

August 15th, 2011 | Category: Breaking News, Digital marketing, Mobile, google+

Google has officially announced the acquisition of Motorola Mobility in a $12.5 million transaction.

Andy Rubin, senior vice president of mobile Google said:  ”We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices”.

The transaction is expected to close by the end of 2011 or early 2012.

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Google+ Usage: Down But Not Out

July 29th, 2011 | Category: Online PR, Social Marketing, Social Media, google+

While it’s far too early to be writing the obituary for Google’s latest foray into social media, things aren’t looking too rosy at present. We reported last week on how user registrations had begun to slow down, and now it appears that traffic to and average user time on the social platform is declining in the US.

Search intelligence firm Experian Hitwise estimate that traffic to the site is down by 3% in a week and average time a user spends on the site has dropped by 10% over the same period. Read more

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How Big Will Google+ Become?

July 21st, 2011 | Category: Online PR, Social Media, google+

Google is the most popular search engine online, and last month the giant made its most recent foray into social media with Google+, which in just a single day had amassed more than 2 million users, and currently has a reported 18million users. Paul Allen, founder of Ancestry.com, however, has questioned Google+’s potential to grow its user base enough to rival social media heavyweights like Facebook and Twitter.

Allen said: “Last week we saw two days where more than 2 million signed up in a single day,” Allen said in his post. “If that rate had continued, Google+ would have reached 20 million users by last Sunday night. But the last four days have averaged only 948,000 new users, and yesterday the site added only 763,000. Yesterday’s growth of 4.47% was the slowest viral growth since Google opened up invites back on July 6.”



Graph via Paul Allen’s Google+ Profile

Two of the main considerations are; which has led some to believe that Google+ is losing steam are: It hasn’t been promoted by any of its other properties and the fact that it’s still invite-only at present.

In an apparent display of confidence Facebook CEO Mark Zuckerberg is also connected on Google+ and has more than 250,000 followers (even though he hasn’t post anything yet) and a further 62 Facebook employees have set up accounts.

Any thoughts or musings on Google+? We’d love to hear from you in the comments below.

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Get to know Google+

July 19th, 2011 | Category: Digital we like, Social Media, google+

If you initially thought Google+ would be a threat to Facebook’s 750 million users, everyone was impressed by seeing the Facebook and Skype integration that allowed users to make video calls to their Facebook friends by simply using their Facebook chat. So, how does this compare to the threat from Google’s own feature – Google Hangouts?

Hangouts is a feature on Google+ that allows users ‘to hangout’ with their Circle of friends. The idea is to hangout with a group of your friends while they’re doing whatever online instead of waiting for them to go on to Facebook.

If you want to get to know your friends better, then it could be time to get to know Google+ better too!

Check out the video below for more details.

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