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Social Media Analytics Takes A Big Step

Date: 5 Aug 2011
Category: Online PR, Social Media

Playground is the newest social analytics platform (all-in-one social media solution) created by PeopleBrowsr. The new tool can be divided into four key sections: Analytics, Grid, Search and Engagement, and is supported by the company’s data-mine which has 1,000 days worth of Twitter data related to demographics, hashtags, keywords and geolocation.

Below is a brief description of Playground’s four components outlined over on Mashable:

Analytics: The PeopleBrowsr Analytics platform is the core feature of Playground. It allows users to sift through 1,000 days of social data in order to analyze trends, track data, identify top influencers and measure sentiment. It not only analyzes Twitter data, but also tracks bit.ly, Facebook, Flickr, blog and Twitpic data. This data can be mined to create an almost endless supply of graphs.

Search: PeopleBrowsr has built a real-time social search engine, thanks to its 1,000 days of Twitter data. The engine provides detailed search and filtering options, along with a viral analytics platform for identifying trends and key influencers.

Engagement: PeopleBrowsr’s social media client is now part of the company’s Engagement platform. It integrates with Facebook, Twitter, LinkedIn and Foursquare and gives users the ability to engage their audiences across these platforms. Analytics are built right into the platform for easier engagement tracking.

Grid: While PeopleBrowsr provides an interface for interacting with social data, some companies simply want the raw data so they can make calculations with their own software. Grid lets users create Excel-style reports for keyword, @mention, retweet and follower data, as well as geographic and topical data.

Have you got a favourite social analytics platform? Let us know which you use in the comments below!

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