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Tinder Sex Trafficking Campaign – Immigrant Council

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far.

A large number of profiles on the dating app, Tinder, were created to show example stories of victims of sex trafficking. The profiles feature pictures of girls, which with every swipe illustrate the impact of sex trafficking, ending with messages related to the issues they face. These profiles have so far been very well received by users of Tinder, with a large number of comments from users who are shocked upon hearing about the realities of sex trafficking in a modern society.

“This is the first use of Tinder in Ireland for a campaign of this nature and one of the first globally. Tinder has become an extremely popular app in Ireland, and it provides us with a unique, innovative and stand out way of communicating to men the issues faced by women involved in sex trafficking.” Cathal Gillen of eightytwenty

Denise Charlton, Chief Executive of the Immigrant Council of Ireland, added:

“Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware that it is a reality in communities right across Ireland. The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims.

As a frontline agency, we have supported 60 women who were brought here to be sexually exploited while Senior Gardaí confirm that Irish prostitution is run by foreign and domestic criminal gangs in a trade thought to net over €200m a year. It is important that men of all ages who buy sex are made aware of the consequences of their actions. We are delighted to partner with the team at eightytwenty to bring this important message to an audience which is difficult to reach through traditional media.”

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For further information please contact:

Cathal Gillen

cathal.gillen@eightytwenty.ie

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Additional images for publication if required:

Alternate image – Kim

Alternate image – Natalia

Alternate image – Ana

7 comments

7 Comments so far

  1. [...] campaign’s website says the agency has received “a large number of comments from users who are shocked upon [...]

  2. [...] — which become increasingly disturbing with each swipe right — end on a message from the campaign about the issue, such as, “The physical scars of sex trafficking eventually fade. The mental [...]

  3. [...] — which become increasingly disturbing with each swipe right — end on a message from the campaign about the issue, such as, “The physical scars of sex trafficking eventually fade. The mental [...]

  4. Brian Churchill November 9th, 2014 8:45 am

    It is a great endeavor eightytwenty and the Immigrant Council of Ireland are involved in. It is also a global endeavor. The sex trafficking is one of the worst human rights violations that have existed for centuries. In this age we have the power of communication and knowledgeable casting people world wide to combat this terrible issue. Thank you for your portrayal of this issue to inform people in your communities and even world wide. This issue needs more exposure and the help of understating active people. Keep up the great work!

  5. [...] ad agency, EightyTwenty, said the Tinder campaign is the first of its [...]

  6. Tinder Launches Anti-Sex Trafficking Campaign November 12th, 2014 4:48 pm

    [...] no idea. But we should. As a fan of powerful creative, I applaud the execution of the campaign by EightyTwenty. It is powerful. I cannot drag my eyes away from the images of these young women. I challenge you [...]

  7. [...] Irish ad agency recently came up with a brilliant campaign to illustrate these dark facts. They linked up with [...]