eightytwenty/interactive

inanimate alice/
a new model for creativity in publishing

business_case/

Inanimate Alice is a digital novel in which the complexity of each chapter develops in parallel with the protagonist's skills. Combining text, audio, video, special effects & gaming it explores a storytelling in which the reader is converted into an active participant.

objectives/

A reading-from-the-screen experience, Inanimate Alice is designed to engage audiences raised on rich, trans-media content. With topical educational touch points at the heart, educators globally found IA content as core material for interactive literacy, ICT  and language education for students of differing competencies and needs.

approach/

Social & buzz marketing grew a global base; passionate educational & literary advocates emerged. Commercial partners became essential to answer the constant call for more content & licensing became the model to deliver. IA is positioned to join with education and consumer trade partners to fulfil demand from official national curricula & fans.

result/

“In my attempts to encourage teachers to embrace new forms of narrative in the digital age, the example I keep returning to is Inanimate Alice, a multimedia experience way ahead of its time, & teachers never fail to be excited by the possibilities for transforming learning in their classrooms.” Bill Boyd, Independent Learning Consultant, The Literacy Adviser