eightytwenty/interactive

lynx click/
mobile based sales promotion initiative

business_case/

We created a innovative mobile based mechanic that drove a phenomena around the ‘clicker’ supported by TV, Outdoor, Experiential, Radio, Online and Print

objectives/

To support their new TV campaign, which featured Ben Affleck counting the number of times pretty girls gave him the eye, Unilever wanted to put physical ‘clickers’ into the hands of Lynx fans. But how could they achieve this within budget?

approach/

The TV and outdoor campaign was extended to include a new call-to-action. Consumers who wanted to ‘buy’  a clicker for €1.60 were able to do so via 2 premium rate SMS, simply by texting CLICKEASE to a dedicated shortcode.

result/

We Distributed 67,000 clickers, 17,000 above target. The Ireland launch was most successful implementation worldwide.  We successfully created a phenomenon & a key success factor was the decision to go with a 2 stage SMS clicker redemption process. The use of bluetooth in outdoor is now recognised as best practise by JCDecaux.