eightytwenty/interactive

nokia trends lab/
brand experience with interactivity at the core

business_case/

We developed a campaign for Nokia that shifted consumers’ understanding of the role of their mobile.

objectives/

The key business objective was to arrest a decline in Nokia’s youth brand preference. This was the birth of the smartphone and Nokia were keen to establish that their devices could manage multimedia. Engagement through Bluetooth was a key success measure of consumer engagement.

approach/

An interactive event platform blending real world and technology led experiences was created that included an award winning branded space. We ran events at small & large venues from the Pod to Electric Picnic. We got bands & fans using Nokia devices to record & share content,  shifting consumer understanding of the capabilities of a Nokia device.

result/

This campaign increased youth brand preference for Nokia in Ireland by 2% within one year - a huge achievement in such a short time. Over 81% of consumers accepted content available through Bluetooth rising to 86% at the Nokia Trends Lab stage at electric Picnic. This was a global best practice benchmark implementation for Nokia.